The unemployment rate is lower than ever, meaning there are fewer talented workers on the market. Companies looking for qualified employees are no longer satisfied with sifting through applications, they are actively pursuing your best talent as well. How can you compete?
One thing is for sure: waiting until your star’s exit interview to find out what made him or her move on to your competitor is a bad idea. You must fix any issues beforehand.
Thankfully, technology has made this easier than ever. The right digital tools asking the right questions can identify and fix issues in your organization. These tools provide insight into employee motivation, loyalty, and other important factors. This is how you stay competitive in today’s tight talent market.
What Makes Your Employees Tick?
Happy employees are loyal and productive. In fact, their hard work is one of the main contributors to the success of any organization.
These employees want your company to succeed and are not in it for the next paycheck, luxurious company car, or other perks. What they do want is a say in the business. They want to feel like they are part of the team and a valued member of the company. They don’t want to feel like a tool used to generate profit.
To create a company culture filled with employees like this, you must first determine how dedicated, fulfilled, and happy your employees are. You also need a system to get feedback and track issues and satisfaction levels over time. This information will show you what makes your employees happy, help you address issues that need to change, and increase retention in the process.
There are two types of software that are especially helpful in this regard:
- Employee engagement surveys: These are used to measure employee level of personal investment in your company. These surveys provide answers on employee motivation, interest, and overall happiness.
- Sentiment analysis: This method goes deeper than mere surveys and open-ended questions. It digs deep to uncover how your employees really feel about their work and your company.
The Bottom Line
Talented workers are hard to find and keep. However, if you focus on employee engagement (and use the right digital tools), your company culture will cultivate motivated and talented employees who truly want to contribute to the overall success of your organization.