Holly Thaggard and Amanda Baldwin of Supergoop! named EY Entrepreneur Of The Year® 2022 National Overall Award winners

PALM SPRINGS, Calif., Nov. 13, 2022 /PRNewswire/ — Ernst & Young LLP (EY US) today announced that Holly Thaggard, Founder, and Amanda Baldwin, CEO, of Supergoop! have been named the Entrepreneur Of The Year® 2022 National Overall Award winners. The Entrepreneur Of The Year program has honored and elevated the unstoppable and audacious entrepreneurs who think big and act boldly to transform our world for nearly four decades.

The mission-driven duo has grown a booming business built on trying to save lives.

Holly and Amanda were selected by an independent panel of judges from 206 Entrepreneur Of The Year regional winners from 190 companies across the US. Together, Holly and Amanda are fighting skin cancer and have scaled Supergoop! by bringing in investors and dermatologists to create an entire new category: a lifestyle brand dedicated to sunscreen.

“Recognizing and celebrating ambitious leaders who are disrupting markets and remaking industries all while improving lives is at the very core of Entrepreneur Of The Year,” said Andrew (AJ) Jordan, EY Americas Entrepreneur Of The Year Director. “Holly and Amanda have stood out in an extremely competitive industry by demonstrating an uncanny ability to create and market SPF-boosted skincare and beauty products in a way that makes consumers excited to use them. The mission-driven duo has grown a booming business built on trying to save lives. They exemplify the values of the program, and we are so excited to celebrate them as the Entrepreneur Of The Year 2022 National Overall Award winners.”

When Holly learned that her best friend had been diagnosed with skin cancer in her twenties, she made it her mission to change the odds from one in five to one in 5,000. Holly knew that the best way to change consumer behavior was to create healthy habits by teaching young children about the importance of protecting their skin from the sun. She also realized she needed help taking her company to the next level, recruiting Amanda, a CEO with significant marketing experience in the cosmetics industry. Today, Supergoop! offers over 40 SPF-boosted skincare and beauty products that promote everyday sun care. The company sells through its own direct-to-consumer website and retail partners, and in 12 countries, including Canada, China and the UK.

The company continues to be mission-driven, with its scale now funding its giving program, Ounce by Ounce, which distributes free sunscreen in schools, and enables its work with various stakeholders in the government and other nonprofit organizations to ensure sun safety, particularly among children and underserved populations.

In addition to Holly Thaggard and Amanda Baldwin, EY US recognized 10 additional Entrepreneur Of The Year National Award winners from nine companies in 2022, including:

  • Barbara Smith, Chairman of the Board, President and Chief Executive Officer, Commercial Metals Company, Irving, Texas
  • Coley Brady and Ryan Brady, Co-Founders, Alliance RV, Elkhart, Indiana
  • David Heath, CEO, Bombas, New York, New York
  • Haroon Mokhtarzada, Co-Founder and CEO, Truebill (now Rocket Money), Silver Spring, Maryland
  • Isabel Rafferty Zavala, CEO and Founder, Canela Media, New York, New York
  • Jan Bednar, CEO, ShipMonk, Fort Lauderdale, Florida
  • Joe Kudla, CEO, Vuori, Carlsbad, California
  • Othman Laraki, CEO, Color, Burlingame, California
  • Wade Foster, Co-Founder and CEO, Zapier Inc., San Francisco, California

Each candidate was evaluated based on entrepreneurial spirit; company purpose, growth and impact; and other core contributions and attributes.

“In the face of the many challenges in today’s business landscape, this year’s National Award winners were able to achieve incredible growth, shake up industry standards, and provide products and services their communities needed,” said AJ Jordan. “They embody the true spirit of entrepreneurship – grit, ambition and above all else, passion for their employees, their missions and the clients they serve. They are a shining example of business ingenuity, and we are proud to honor them.”

The National Award finalists and winners were announced during a celebration held at the Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies. They become lifetime members of the esteemed multi-industry community of award winners, with exclusive, continued access to the experience, insight and wisdom of fellow alumni and other ecosystem members in over 60 countries — all supported by a wide array of EY resources.

Videos and photos

Videos and photos of all Entrepreneur Of The Year Award finalists and winners are available here.


Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, SAP America and the Kauffman Foundation.

About Entrepreneur Of The Year®

Entrepreneur Of The Year is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National overall winners go on to compete for the title. Visit ey.com/us/eoy.

About EY Private

As Advisors to the Ambitious™, EY Private professionals possess the experience and passion to support private businesses and their owners in unlocking the full potential of their ambitions. EY Private teams offer distinct insights born from the long EY history of working with business owners and entrepreneurs. These teams support the full spectrum of private enterprises including private capital managers and investors and the portfolio businesses they fund, business owners, family businesses, family offices and entrepreneurs. Visit ey.com/us/private.

About EY

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

Ernst & Young LLP is a client-serving member firm of Ernst & Young Global Limited operating in the US.

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