Tips to Reduce Employee Turnover and Improve Your Hiring Process

Long-term employees are confident, competent, and incredibly valuable. That’s why employee retention is critical to a company’s success. But before you can retain new employees, you need to find them. When you adopt a recruitment marketing strategy, you always have your sights set on retention, even before you begin interviewing potential candidates.

Recruitment marketing promotes an employer’s brand using marketing techniques to attract and engage qualified candidates throughout the hiring process. It involves strategic planning, a clear employer brand vision, and targeted content to communicate job specifics, mission, and values.

Let’s look at actionable tips for reducing employee turnover and improving your hiring process.

1. Help Them Find You

Many top candidates already have jobs and aren’t actively looking for new work. To get their attention, market your company as a potential employer on platforms where passive candidates spend time.

2. Nurture Their Interest

Once potential candidates start showing interest in your company, nurture that spark by promoting your open roles, benefits, perks, compensation and anything else that appeals to new employees.

3. Foster a Culture of Communication and Feedback

A culture of continuous communication helps managers maintain productive, positive relationships with employees. One of the most effective ways to do this is to schedule regular, informal interviews to stay in touch, set goals, and provide feedback.

4. Recognize Employees Regularly

A recent survey by Nectar found that 71% of employees said they’d be less likely to leave their employer if they received regular recognition. People who feel valued are generally content in their work.

5. Cut Down on Friction

From candidates’ first interactions during the hiring process to training and getting paid, they’ll be happiest with as little friction as possible. Do you require complicated onboarding instructions? Could communication be simplified? Encourage managers and administrators to cut down friction wherever possible.

6. Be Transparent

Prioritize transparency and honest communication to build trust with your employees. Keeping employees informed about company changes, plans, goals, and expectations can prevent harmful rumors from spreading.

7. Maintain an Open Door Policy

Finally, work to maintain an open-door policy, encouraging employees to share their thoughts and concerns, both positive and negative. You can nip problems in the bud when your employees feel comfortable talking about problems.

By implementing these actionable tips, you can create a positive work environment that encourages employee satisfaction and loyalty, ultimately leading to a more stable and successful workforce.

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