Sr. Data Analyst- Customer Data Platform (hybrid)

Konica Minolta

Konica Minolta Business Solutions U.S.A., Inc., a global Fortune 1000 company and one of Forbes 2017 America’s Best Large Employers, is transforming the way we all do business.
From smart office technology and information management to cloud, mobility and IT services, we have a rich history of creating the products and services necessary to drive innovation and make work possible from anywhere at any time. Our award-winning products and solutions help companies around the world move information faster, improve quality and productivity, enhance security and facilitate the sharing of information. We are proud that our portfolio leads the industry while exceeding environmental standards.
At Konica Minolta, you’ll work for an amazing technology company with growth opportunities, great benefits and talented, passionate co-workers.
Position Objective
If you are data driven, passionate about the customer journey and enjoys working across teams to drive insights and optimizations then our Senior Data Analyst position is the career choice for you!

This role covers the management and strategy of our customer data platform, ensuring that we can extract the most value out of our data. You will be responsible for understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree understanding of the Konica Minolta customer, across all touchpoints. You will interpret customer data, finding the highest value prospects and drive targeting and personalization strategies that position our brand in the right way, to the right business at the right time.
Essential Job Functions
Build out and document the framework for data activation & segment measurement for marketing channels
Build segments based on the profile data to be utilized in activation
Design and build data infrastructure to measure marketing campaign segment performance
Conduct CDP audience management for paid and owned media, cross-channel customer engagement, testing and measurement
Identify opportunities to leverage all data sources, including 1st party, 2nd party, and 3rd party data to enhance audience effectiveness
Competencies (Knowledge, Skills and Abilities)
Ability to set strategic direction and drive execution through collaboration with a cross-functional team
Proven track record of managing successful CDP initiatives and delivering capabilities that drive business growth
Excellent communication and strong interpersonal skills to facilitate complex concepts and stakeholders’ meetings
Experience with data management fundamentals including database technology, ETL workflows, data analysis, and visualization.
Strong understanding of Marketing Technology tools (Email/Marketing automation system, Personalization tools, AI, Analytics tools, tag management systems)
Experience, Educational Reqts and Certifications
Bachelor’s degree in marketing, computer science, engineering or related field
Previous experience in CDP, data-driven marketing, analytics, and digital transformation
Proven work experience in data architecture and data modeling; preferably with experience working in CRM, paid media, social, and offline data
Proficient using Data Science Program Language ( R, Python) and data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX
Konica Minolta Offers:
Outstanding benefits package (including medical, dental, vision, life insurance)
401(k) plan with matching company contribution
Generous holiday and paid time off schedules
Ongoing professional development training
Visible, exciting work supporting sales of cutting edge technology and workflow solutions.
Join Konica Minolta and help drive innovation as we transform the Workplace of the Future.

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.

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