Director of Digital Marketing

Albireo Pharma, Inc.

Albireo Pharma Overview:

Albireo is a biopharmaceutical company focused on the development of novel bile acid modulators to treat rare pediatric and adult liver diseases, and other adult liver diseases and disorders. Albireo’s lead product candidate, Bylvay, was approved by the U.S. FDA as the first for the treatment of pruritus in patients with all sub-types of progressive familial intrahepatic cholestasis (PFIC), while also being developed to treat other rare pediatric cholestatic liver diseases with Phase 3 trials in Alagille syndrome and biliary atresia, as well as an Open-label Extension (OLE) study for PFIC. In Europe, Bylvay has been approved for the treatment of PFIC and has been submitted for pricing and reimbursement approval. The Company has also initiated a Phase 1 clinical trial for A3907 to advance development in adult cholestatic liver disease, with IND-enabling studies moving ahead with A2342 for viral and cholestatic liver disease. Albireo was spun out from AstraZeneca in 2008 and is headquartered in Boston, Massachusetts, with its key operating subsidiary in Gothenburg, Sweden.

Position Summary

We have a unique opportunity for a high-performing life sciences digital marketing professional to help support our first commercial launch and prepare for future product launches. As Albireo’s Director of Digital Marketing, you will build and own the vision for how we engage patients, families and physicians across digital channels during this critical time. This role will report to the President, US, and is based in Boston, MA.
Be Albireo’s digital engagement expert, creating a vision for digital strategy to engage efficiently and optimally with customers across functions.
Position will help contribute to disease education for patient identification efforts and Bylvay availability efforts.
Work effectively with multiple stakeholders across the organization, including senior leadership, and in partnership with marketing agency on specific initiatives as needed
Develop captivating and creative content in collaboration with a cross-section of partners and stakeholders to tell compelling stories, elevate and enhance our corporate brand and celebrate our team members
Grow our social media audiences, including through paid social advertising, and expand our reach into new online networks and manage our social media calendar
Identify current and future gaps in the commercial organization’s ability to engage customers through digital channels such as websites, emails, and social media
Use social media management tools and social listening tools
Build a digital email audience that receives regular updates on corporate activities
Map current digital activities to identify gaps and opportunities for optimization.
Ensure all digital activities are integrated to maximize synergies.
Identify and make recommendations on cutting edge approaches to maximize reach and impact.
Plan and execute key digital activities with external partners.
Ensure adherence to all legal and regulatory requirements in our marketing practices.
Measure ROI and KPIs and perform research, analyze data, and develop key insights and action plans based on campaign results to be shared with the broader team
Minimum 6 years of biopharma marketing experience, including extensive digital marketing
Powerful creative thinking on the forefront of digital marketing
Ability to identify innovative approaches and bring them to fruition
Wide-ranging tactical experience and demonstrated ability to reach target audiences with impact
Excellent project management ability
High attention to detail, diligence and reliability
High empathy and strong interpersonal skills
Ability to simplify issues and reconcile different points of view
Ability to work both independently and collaboratively with a diverse team
Partner management experience
Ability to work quickly and flexibly with resource constraints
High integrity and commitment to working within full legal/regulatory compliance
Strong writing and editing ability
High level of ability in Word, PowerPoint and Excel
Ability to travel in the U.S. (up to about 20% travel)
Desire to be part of a small, dynamic, mission-driven company
Bachelor’s degree
Experience marketing a therapeutic virtually
Experience with CRM and other customer engagement platforms
Rare disease experience
Product launch experience
Hepatology or gastroenterology experience
Experience in brand management and other related areas
Experience in a small, pre-launch company
Advanced degree in a relevant discipline


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